blog.buysellrealestate.com.au

Brett Greensill is the principal of LJ Hooker at New Farm, and like all agents, he’s finding it tough to sell properties these days. So he’s started walking the streets of New Farm, property-spruiker-hits-streets/2008/06/13/1213321619861.html” target=”_self”>spruiking his wares:

“Do you want to buy an apartment?”

Good on him for trying, as I reckon more innovative ideas like this one are needed in real estate. However, if he approached me in the street I’d probably be a little put off by it. We all hate telemarketing, and when it’s face to face on the street well, you can’t even hang up the phone or go with any of those other tricks that people use to dissuade pesky telemarketers. All you can do is say, “No thanks”, and walk on. And I reckon that’s what most people would do.

Now, Brett probably thinks he only needs one person to say, “Yeah, what have you got?”, and the hard work is all worthwhile. But then he’s also possibly turned away the other 99 people in order to get that 1 interested buyer, and I’d have to question whether it actually does more to tarnish his brand than build it up.

What do you think?

* modified image source: Flickr - Shinex Street Salesman